Meet the Team - Donna Laing

Can you tell us a bit about your background and how you came to work at Deep Casing Tools as Financial Controller

“Approximately two years ago, I took some time to reflect on my career and the achievements made in my previous role. After spending a decade with the same company, I felt it was the right time for a change and a new challenge. It was around this time that Deep Casing Tools approached me with an opportunity. Drawn to a company who was on the verge of significant growth I decided to take on the offer and new role as Financial Controller at Deep Casing Tools.”

What does your role as Financial Controller entail at Deep Casing Tools, and what are some of the key responsibilities you handle on a day-to-day basis?

“I am responsible for all finance matters at Deep Casing Tools from ensuring salaries are paid to planning for stock builds by assessing cash levels in the business.  Due to Deep Casing Tools being a smaller company, I appreciate the fact that I have a comprehensive understanding of everything happening within the organisation. This in-depth knowledge allows me to effectively manage the company's finances and contribute to its overall success.”

In the oil and gas industry, finances can be complex. How do you ensure the financial stability and growth of the company in such a dynamic sector?

“The financial stability of Deep Casing Tools is a case of constant review and being so in tune with the finances that when something unexpected happens we can react quickly. Such as the demand for our rental tools has really taken off this year so we have had to make more funds available for CAPEX. We continue to make smart, well-timed decisions where cash is concerned, this ensures our ongoing financial health.” 

Are there any recent developments of financial achievements at Deep Casing Tools that you’d like to highlight or share with the team and stakeholders?

“Yes, as of mid-June 2023, our sales have exceeded an impressive milestone, surpassing £50 million in revenue. This is a remarkable accomplishment for our team and stakeholders, as it indicates significant growth and success in the first half of the year.

Moreover, our revenue for mid-2023 has already exceeded the total revenue we generated in the entirety of 2022. This demonstrates not only the strong demand for our products and services but also the effective strategies and hard work of our team in driving the company's financial performance.”

What do you find most rewarding about your role at Deep Casing Tools, especially in terms of contributing to the company’s success?

“The most rewarding aspect of my role at Deep Casing Tools is the tangible impact of the changes and achievements we’ve witnessed over the past two years. It’s remarkable to see the company’s growth and progress during this time. We’ve not only achieved great milestones but also built a highly capable and dynamic team who are excited to drive our success even further as we head into 2024.”